Feasibility

What Outcome can we Expect?

FEASIBILITY

Project Feasibility

Senior Housing Investors, LLC is one of the most experienced project feasibility consultancies in the business.

Whether you are a private investor, lender, a not-for-profit organization, or an owner/operator considering the development or acquisition of an elder housing project, or seeking ways to improve the performance of your existing community, there are numerous ways in which SHI’s consultants could work with your project.

MAKE DATA-DRIVEN DECISIONS

Market Assessment

Market extent

oDefine the size of the Primary Market Area (target radius from site)

oIdentify and measure the Secondary Market Area (the area surrounding the primary market)

Market Demographics

oCalculate number of age/income qualified elders in the primary and secondary market areas

oIdentify demographic trends in target market area

oDemographic Segmentation analysis

Future Growth Potential

oQualitative data detailing population trends, economic strength, and growth rate in target market

Competitor Analysis

oIdentify service-based elder communities in target market

oIdentify services and fees

oIdentify capacity and occupancy levels

oIdentify saturation rate of service-based elder communities

oCompare saturation rates, projected to project completion, and years in the future, based on current trends and predicted factors

Customer Survey

oDevelop database of opinions of decision-makers in market area concerning service preferences and price points

oTelephone surveys

oWritten surveys

oFocus Groups

Research Conclusions

oRecommend unit mix – number and size of elder housing units, total square footage for common space

oPricing Structure – Based on prevailing competitive rates, unit sizes, inclusive services, and optional services.

oSales velocity forecasting

Research services to strengthen ongoing sales efforts

oMarketing Situation Audit

oFull Circle Reviews (Product, Market, Financial, Marketing)

oLost Lead Surveys

oProspect and Future Resident Surveys

oResident Satisfaction Surveys

oMystery Shopping

Financial Feasibility

Project Programming

Financing Support

Schedule Development

Environmental Study Oversight

Zoning and Permitting Support

Regulatory Support

Architectural Oversight

Construction Oversight

Interior Design Oversight

Project Closeout

Interactive Scenario Planning: SHI’s Approach to Product Development

Increase your market share and occupancy with fresh, new products

In our experience, the most viable solution to creating the most economical and marketable product in a challenging environment is through the process of interactive scenario planning.

Your challenges are unique; your unique community requires an innovative approach to re-positioning and fresh product development, while acknowledging the changing dynamics of wellness, programming, healthcare, and finance. These foci shape your new product and product marketing strategy.

Interactive Scenario Planning is the alternative to traditional Linear Strategic Planning

The process of Interactive Scenario Planning enables you to assess your organization’s possible “scenarios” (product, timing, cost) in a round table format with the major stakeholders: board of directors, executive management, prospective or current residents, and professional consultants.

SHI will guide your organization through:

Vision alignment for Board and Management

Board Education

Measuring your Success Parameters

Creating Scenario Choices to Anticipate the Market

Evaluate Scenarios to your Success Parameters

Develop a Strategic Implementation Plan

The 12 Key Elements of Our Marketing Approach

1.A strategic, nimble marketing plan

2.A realistic marketing budget

3.Distinctive Sales Team

4.Product lead generation